On the plane I was reading about Starbucks and their 'leap of faith'. The article opens with the paragraph
'In late March, as Starbucks was preparing to introduce its first offer on Groupon, the daily-deal service, the coffee chain's chief digital officer, Adam Brotman, realized he had no clue whether the gambit would pay off. ... We do not want to sit on our hands,' Brotman says. 'If we feel excited about something, we'll get it out there, learn our lessons, and correct the mistakes. It's not always the most stress-free way to launch, but it's the fastest. ... We don't think it's okay if things aren't perfect," Brotman says, "but we're willing to innovate and have speed to market trump a 100% guarantee that it'll be perfect."
What I find useful in the piece is the notion of trade-offs. Here it is speed to market over 100% perfect. The thing is that surfacing the trade-offs isn't that easy and then making the decision to play the trade-off isn't easy either.